Dreams and Design: Synthesis

The notion of being playful is to appreciate and encourage divergent, abductive thinking and to encourage the shifting, flexing, and removing of constraints and the exploring of “what-if’ scenarios; that is, dream states.

Our lives, jobs, and compensation are so frequently tied to rational thought that we have often forgotten how to actively dream, yet these dreams – the ability to generate ideas, outlandish or otherwise – are the core of design innovation.

Design synthesis embraces this divergent dreaming.

Jon Kolko, thank you!
cit. Exposing the magic of design

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